About me: Edward Hamad

Welcome to my site!

I’m a native Australian-based independent research and data analytics expert working with leaders, managers and founders to help them learn about the markets they compete in and make better business decisions, mitigate risk and drive growth.

Drawing upon close to 20 years of commercial experience, I have a deep understanding of what leads to success and what inhibits it, and how to best use research and analytics to help get you there.

Read more

Services provided

  • Consumer Market Research

  • B2B/Stakeholder Interviewing

  • Ad Spend Optimisation

  • Data Analysis & Predictive Modelling

  • Dashboarding

  • Advisory Services
Learn more

My difference

  • Multifaceted - Highly skilled in both research and analytics. The benefit to you is that I can provide an end-to-end service
  • Cost-effective - Smaller businesses have lower overhead costs than larger agencies. This allows me to offer more competitive rates and pass savings on
  • No filter - Uninfluenced by any corporate agendas or tie-ups. You will always get the truth; impartial findings, honest recommendations
  • Flexible - More nimble and responsive to your needs, no bureaucratic layers, can make decisions rapidly.

Does this sound like you? Let's talk

Does my idea have legs?
Am I spending too much/too little on ads?
Why aren’t my ads getting traction?
Which personas should I target?
How large is the pie and what should my slice be?
I want to view my data in a better way
What is my data telling me? What do I need to do?
Help me clean my data
Why aren't we getting/converting more leads?
Why are we churning customers?
I want to better understand the market and consumers
What do people think about my brand vs. competitors?
What is the best messaging/CVP for my brand?
Are my products/services priced correctly?

Organisations I partner with

  • Established

    Organisations wanting to keep tabs on their customers and market, or who are looking to refine their offering to grow sales or drive out inefficiencies.

  • Defenders

    Organisations facing headwinds within their industry or category and therefore need to evolve or transform to maintain their position.

  • Challengers

    Organisations that wish to disrupt the status quo with new products or services, or are highly growth-centric and want to maximise their market share.

  • Small businesses

    Start-ups and emerging businesses who seek guidance on their pitch deck, go-to-market strategy, or the early stages of their lifecycle.

Clients

A subset of clients I have personally done work for over the years is featured. I have directly worked with the C-suite, marketing, product, innovation, sales and/or research leads for these organisations.

I also consult to several research, marketing and digital agencies for their internal projects as well as a variety of start-ups around the world.

Feedback and testimonials

Ideas testing
"Eddy is truly an expert on designing surveys and very pragmatic and accessible. A pleasure to work with. Highly recommended!"

Sales forecasting
"Great output and good communication. Thanks for the work."

Data analytics
"Eddy is real expert and very professional. i really liked his approach to my project and how he handled it. i recommend Eddy 100%."

Branding and innovation
"Eddy's great at what he does, having a wealth of experience in the fields of research, data analysis and insights. He added significant value beyond the brief and I look forward to working with Eddy again in the future."

Marketing ROI
"Eddy was great to work with and is very skilled at what he does. He communicated extremely clearly and kept to the project timeline. Highly recommend and would use again."

Consumer and pricing research
"Excellent communication and quick turnaround times."

Contact me