Technical capabilities

image13

Our Data Sources

Our primary data sources are surveys, rich text feedback systems, media and customer data. Our services are tailored to your needs, whether that might be a single project or tracking program.

Conventional Research

Questionnaire design

Data tabulation

Data analysis

Rim weighting

TURF

Price Sensitivity Meter

Explicit & Implicit Drivers

Regression analysis

Rich-text mining  

Decision trees

Path to purchase (SEMs)

Segmentation

Clustering and Latent Class techniques

Psychographic, values, attitudinal, needs-based

Behavioural, cultural and demographical

Advertising Analytics

Optimisation of media spend in ATL/BTL (Econometrics)

Simulate interactions between brand equity, SEM and SEO

Experimental Designs

Max-Diff forced ranking

A/B testing

Choice modelling (Conjoint)

Pricing elasticity

Availability modelling 

Get in touch

No-obligation, free consultation

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Call us

Phone: +61 412 276 400