Predict take-up rates of new products, expressed in volume and value. Adjust take-up rates based on marketing investment and distribution.
Quantify the impact of changes to existing products and services on your market position. Simulate competitor actions also.
Streamline your product line, determining the 'sweet spot' where the ideal product range is achieved and customer losses are minimised.
Model the impact of pricing changes for you and your competitors, calculating price elasticities and identifying appropriate pricing bands.