Product & Price optimisation

Forecasting new product potential

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 Predict take-up rates of new products, expressed in volume and value. Adjust take-up rates based on marketing investment and distribution.

Modifying existing products and services

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Quantify the impact of changes to existing products and services on your market position. Simulate competitor actions also.

Product deletion and consolidation

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 Streamline your product line, determining the 'sweet spot' where the ideal product range is achieved and customer losses are minimised.

Pricing movement analysis

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 Model the impact of pricing changes for you and your competitors, calculating price elasticities and identifying appropriate pricing bands.  

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